The consumption of passion fruit juice and other related products is expanding in Uganda and also on the world market. The passion fruit industry in Uganda appears to have a bright future particularly where the crops have proved beyond doubt that it can thrive in different ecological zones. Markets prospects for passion fruit juice are excellent in the fast growing blended juice trade. A small quantity may give either the characteristic flavor of the passion fruit or it may enhance the other fruit flavours of the blended product. The flavouring trade is another promising outlet for passion fruit since the juice has equally good acceptance as a flavoring in soft drinks and in the baking industry.